If you run a business, you know the importance of clients being able to remember your company’s phone number, so they call you and not your competitors. That’s why’s you need a vanity phone number, which is a powerful tool in our competitive business market. In fact, consider how people today have considerably shorter memory capacities and attention spans. Here’s what you need to know about vanity numbers and how they work, along with what we have to offer.
WHAT IS A VANITY PHONE NUMBER?
Most likely, you’re already heard about vanity numbers but may not understand what they are. Put simply, these are numbers that are easy to remember. One way vanity phone numbers are used is by using all numeric numbers. An example is the number used by the 700 Club Prayer Line, which is 1-800-700-7000, It’s extremely simple to recall since it consists of 7’s and zeroes and is the brand name of the 700 Club.
Another way is by linking the numbers of a keypad with letters that spell out words. For example, if you’re a Personal Injury Attorney, you could use a business number, such as 816-INJURED. This way, your brand receives more recognition and is ideal for advertising. Vanity numbers can work with either an 800 number or with your local area code. What’s more, if extra characters are needed, you can get one that’s longer than a standard telephone number.
TOLL-FREE VS. LOCAL AREA CODE NUMBER
Consider if you’d rather have a toll-free or a local number. You could also have both. For your local ad campaigns, you may want a local or area code number because often potential clients would rather do business with local companies and brands that are nearby.
On the other hand, the advantage of using a toll-free number is that it lets customers call for free from their area codes. Instead of the customer, the business takes on the expense. In addition to 800 numbers, other toll-free numbers include those, as 888, 877, 844, 833, 855 and 866.
OTHER CONSIDERATIONS AND WARNINGS
Keep it as simple, sweet and short as possible. Besides being easier to recall, shorter phone numbers can make it easier for clients to dial the correct number.
Restrict the amount of numbers used. Just use the area code. This is because people are more likely to remember words or one repeating digit, compared to a combination of multiple digits.
Think about the perks of your business. For instance, if you convert customers best over the phone a number like 888-CALL-NOW could help encourage customers to call in rather than email or complete a web form.
Consider any numbers that go with your business. For example, a real estate agent can benefit from using a number like 444-HOME.
Be creative. Of course, this can be challenging. However, because there are a lot of vanity numbers out there, expect the competition to be significant. There are even some companies that obtain several vanity numbers for monopolies. This means you’ll have to stir up your creative juices and find a vanity number that is effective.
Repeat the number out loud. Before submitting your number, make sure it’s the right one that works for your business. You can do this by repeating it aloud several times. Besides hearing yourself say the number, this can also let you know how it sounds to other people. Then, dial it yourself. If you or your potential customers have trouble dialing it, you may need another number.
Don’t use slang in your number. Since there are a lot of slang words with a several spellings, it can be confusing for people when trying to dial the correct numbers. Thus, stay clear of any slang words that could have a spelling that’s confusing or questionable.
HOW TO GET A VANITY PHONE NUMBER
In today’s cut-throat business environment, you need all the help you can get. As a business owner, personal injury attorney, dentist, auto dealer, insurance agent or anyone else who uses billboards, TV or radio for advertising, you need a vanity phone number. You can obtain a vanity phone number by simply logging onto our website and completing the information. For more information, contact us.