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Most business owners know that having a vanity phone number is a great way to market their business. But are they worth the cost? In this blog post, we’ll look at the pros and cons of using vanity phone numbers to market your business. By the end, you should have a better idea of whether or not getting a vanity number is right for you. 

What is a Vanity Phone Number? 

Vanity phone numbers are business numbers that spell out a word or phrase, like 1-800-FLOWERS or 1-866-CARS4U. Also, they can be easy to remember, like  (716) 777-7777. They are great for marketing purposes. Vanity phone numbers can also make your business look more professional and established. There are two types of vanity phone numbers: 

Local Vanity Numbers 

These business phone numbers are specific to one geographic region. For example, if you live in Nashville and want a vanity number for your locksmith business, a specialized option like 615-444-LOCK could work great. This number ties the company service into the contact number to make it easier to remember. Full pattern numbers like 629-333-3333 can also be extremely effective and offer a bit more marketing flexibility if you offer multiple services.  

Vanity Toll-free Numbers 

These phone numbers are not limited to a single geographic region. For example, if you are based in New York but have customers all across the country, you might opt for 1-800-HOTELS or 844-500-0000.  

Benefits of Using Vanity Phone Numbers for Marketing 

  1. They reinforce your brand- Your vanity phone number should be closely related to your brand name or what you do. It makes it easier for customers to remember who you are and what you do. It also helps create a strong association between your company and the number. With pattern numbers, use a slogan to tie your number to your brand.  
  2. They make you look more professional- A vanity phone number can make your business look more established and experienced. It can help attract more customers who view your company as reputable and trustworthy. 
  3. They improve customer experience- Having a vanity phone number makes it easier for customers to contact you. Many people prefer using easy-to-remember numbers over complicated extensions or local phone numbers that they don’t recognize. 
  4. They’re great for marketing- Vanity phone numbers are a great way to market your business. You can use them on billboards, TV commercials, radio ads, and more. They’re also easy to include in print or online ads. 
  5. They can give you a competitive edge over other businesses in your industry- If your competitors don’t have vanity phone numbers, you can use this to your advantage. Having a vanity phone number can make you stand out from the crowd and give you an edge over other businesses. 

Disadvantages of Using Vanity Phone Numbers for Marketing

There are also some potential drawbacks to using vanity phone numbers for marketing, including: 

  1. They can be expensive- The cost of vanity phone numbers can vary greatly, depending on pattern and area code.  
  2. They require a commitment of at least 30 days.  

Before you decide to use a vanity phone number for marketing your business, there are some essential things to consider: 

Things To Consider Before Using A Vanity Phone Number 

Your Target Audience 

If you target local customers, then a local vanity number makes sense. But if you are targeting customers nationwide, then a toll-free vanity number might be a better option. It all depends on who you are trying to reach. 

Your Budget 

Vanity phone numbers can be expensive, so make sure you have the budget to cover their costs before committing to a number. If you don’t have the budget for a vanity number, other options are available, such as local phone numbers or 1-800 numbers. 

The Competition 

You’ll also need to consider whether or not the competition uses vanity phone numbers in their marketing. If they do, you may want to stick with a standard, easy-to-remember number instead. 

Your Marketing Goals 

Before you invest in a vanity phone number, make sure it aligns with your marketing goals. If you are looking to increase brand awareness or track the results of your marketing campaigns, then a vanity phone number can be a great option. 

Conclusion 

Vanity phone numbers can be a great way to market your business. But they are not suitable for everyone. Before you commit to a vanity number, consider your target audience, budget, competition, and marketing goals. With careful planning and research, you can decide whether or not a vanity phone number is right for your business. At Mumber, we can help you find the perfect vanity phone number for your business. Contact us today to learn more. 

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